Give your students this task: If you were asked to come up with a fast food restaurant chain, what would you name it and what logo would you use? For example, McDonald's has the golden arches to represent its chain, Burger King has its emblem, and Wendy's has a picture of Wendy as its logo.

Tell your kids to be as creative as possible, while keeping in mind that a name and logo have to "go together" and they should both be catchy and easy to remember. Naming a business "correctly" can be a very important factor in its success.